This is not a diet. You won't find any fads, extremes or new science for weight loss here. Instead, it is a combination of the healthiest, smartest, most successful science for health and fitness with the most fun, fierce competitive game imaginable. This new approach described in "The Game On! Diet" was invented by Aaron Ferguson, who was Body For Life's million dollar prize winner, to help Krista Vernoff, Head Writer for Grey's Anatomy, lose her pregnancy weight. Aaron knew that to truly motivate the busy Krista to workout when she had all the excuses in the world not to, he would have to turn it all into a game - and that's what he did. Putting together two teams of three players - all friends who were struggling with unwanted pounds and a lack of motivation - Aaron put the plan in motion. There are points gained for healthy meals, points lost for unhealthy meals, points gained and lost for water consumption and exercise as well as the integration of new good habits (i.e. mediations and reading) and the elimination of bad habits (i.e. television and computer games). Teams compete for a grand prize decided upon by the players - but really it's all about the bragging rights - and in the end, the results. "The Game On! Diet" explains all the components of playing - from the logistics of the point system and how to team up (team players can be friends, family members, spouses, co-workers, classmates and the online community), to what meal plans, exercises and lifestyle changes to adopt - all through an approachable and witty voice.

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Introduces key terms, interdisciplinary research, debates, and histories for African American Studies As the longest-standing interdisciplinary field, African American Studies has laid the foundation for critically analyzing issues of race, ethnicity, and culture within the academy and beyond. This volume assembles the keywords of this field for the first time, exploring not only the history of those categories but their continued relevance in the contemporary moment. Taking up a vast array of issues such as slavery, colonialism, prison expansion, sexuality, gender, feminism, war, and popular culture, Keywords for African American Studies showcases the startling breadth that characterizes the field. Featuring an august group of contributors across the social sciences and the humanities, the keywords assembled within the pages of this volume exemplify the depth and range of scholarly inquiry into Black life in the United States. Connecting lineages of Black knowledge production to contemporary considerations of race, gender, class, and sexuality, Keywords for African American Studies provides a model for how the scholarship of the field can meet the challenges of our social world.

This title is part of American Studies Now and available as an e-book first. Visit ucpress.edu/go/americanstudiesnow to learn more. In the post-World War II period, students rebelled against the university establishment. In student-led movements, women, minorities, immigrants, and indigenous people demanded that universities adapt to better serve the increasingly heterogeneous public and student bodies. The success of these movements had a profound impact on the intellectual landscape of the twentieth century: out of these efforts were born ethnic studies, women's studies, and American studies. In We Demand, Roderick A. Ferguson demonstrates that less than fifty years since this pivotal shift in the academy, the university is moving away from "the people" in all their diversity. Today the university is refortifying its commitment to the defense of the status quo off campus and the regulation of students, faculty, and staff on campus. The progressive forms of knowledge that the student-led movements demanded and helped to produce are being attacked on every front. Not only is this a reactionary move against the social advances since the '60s and '70s-it is part of the larger threat of anti-intellectualism in the United States.

On Conditionals provides the first major cross-disciplinary account of conditional (if-then) constructions. Conditional sentences directly reflect the language user's ability to reason about alternatives, uncertainties, and unrealised contingencies. An understanding of the conceptual and behavioural organisation involved in the construction and interpretation of these kinds of sentences therefore provides fundamental insights into the inferential strategies and the cognitive and linguistic processes of human beings. The present volume brings together studies from several perspectives - philosophical, linguistic and psychological - and aims to emphasise the intrinsic connections between the issues to be addressed and to point to new directions for interdisciplinary work.

We have been privileged to start our academic careers at the begin ning of the decade in which the immunological roles and hypersensitivity diseases of the gastrointestinal tract and liver have been defined. In the early 1960s IgA was reported to be the main secretory immunoglobulin, immunoblasts were shown to home to the intestinal mucosa and certain serum autoantibodies were described in patients with chronic liver disease. Shortly thereafter IgE and Australia antigen were discovered. Parallel advances in clinical investigation, in particular closed biopsy techniques, facilitated correlation of morphological changes with im munological mechanisms in disease of the gastrointestinal tract and liver. Only 10 years later, the concepts of immunity and hypersensitivity are regularly applied to the pathogenesis, diagnosis, treatment and prog nosis of many chronic diseases in these organs. In designing this book we have attempted to integrate theorectical and clinical immunology as they pertain in 1975; our ultimate aim is aptly described by Brachet as quoted by Professor Paronetto (page 319). We would like to think that this review provides a basis for the next major advances in the fields of gastrointestinal and hepatic immunology. As we see it, the outstanding problem in both sites is how to produce protective immunity without hypersensitivity."

Decision-making tools are needed to support environmental management in an increasingly global economy. Addressing threats and identifying actions to mitigate those threats necessitates an understanding of the basic risk assessment paradigm and the tools of risk analysis to assess, interpret, and communicate risks. It also requires modification of the risk paradigm itself to incorporate a complex array of quantitative and qualitative information that shapes the unique political and ecological challenges of different countries and regions around the world. This book builds a foundation to characterize and assess a broad range of human and ecological stressors, and risk management approaches to address those stressors, using chemical risk assessment methods and multi-criteria decision analysis tools. Chapters discuss the current state-of-knowledge with regard to emerging stressors and risk management, focusing on the adequacy of available systematic, quantitative tools to guide vulnerability and threat assessments, evaluate the consequences of different events and responses, and support decision-making. This book opens a dialogue on aspects of risk assessment and decision analysis that apply to real-time (immediate) and deliberative (long-term) risk management processes.

Decision-making tools are needed to support environmental management in an increasingly global economy. Addressing threats and identifying actions to mitigate those threats necessitates an understanding of the basic risk assessment paradigm and the tools of risk analysis to assess, interpret, and communicate risks. It also requires modification of the risk paradigm itself to incorporate a complex array of quantitative and qualitative information that shapes the unique political and ecological challenges of different countries and regions around the world. This book builds a foundation to characterize and assess a broad range of human and ecological stressors, and risk management approaches to address those stressors, using chemical risk assessment methods and multi-criteria decision analysis tools. Chapters discuss the current state-of-knowledge with regard to emerging stressors and risk management, focusing on the adequacy of available systematic, quantitative tools to guide vulnerability and threat assessments, evaluate the consequences of different events and responses, and support decision-making. This book opens a dialogue on aspects of risk assessment and decision analysis that apply to real-time (immediate) and deliberative (long-term) risk management processes.

Language in the USA is a volume of specially commisioned studies on the language situation in America, how it came to be the way it is, and the forces of changes within it. The USA has its own unique pattern of languages: American English, the principal language, different in structure and use from other kinds of English in the world; two hundred American Indian languages, some of them flourishing as never before; Spanish, spoken in North America before English and now the second most important language in the country; a cost of immigrant languages, each with a different history of accommodation to the American scene. The book explains the place of these various languages and how they are used in education, the professions, and general communication. One objective of the editors was to provide background information on such issues as legalese, Black English, bilingual education, Indian alphabets, correct English. Another objective was to stimulate interests in the facts of language use in local communities and in the nation. Language in the USA is a work of reference, which gives an accessible account of the very considerable research in this area done in the last twenty years or so by linguists, sociologists, educationalists, and anthropologists. There is no comparable published source, and it should prove of great value to all those who are professionally involved in these issues or who wish to take a responsible interest in them.

First published in 1977, this book draws together various contributions on the area of speech used by parents with their children. Numerous perspectives on the topic include the comparison of baby talk with other simplified registers by linguists, the analysis of cross-cultural differences in mother and child interaction by anthropologists, and the relation of language development to differences in styles of childcare and the child's social environment in general by psychologists. The text had its origins in a conference sponsored by the Sociolinguistics Committee of the Social Science Research Council. It will be of value to anyone with an interest in language acquisition and development.

CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

An Open Letters Monthly Best Nonfiction Book of the Year America’s criminal justice system is broken. The United States punishes at a higher per capita rate than any other country in the world. In the last twenty years, incarceration rates have risen 500 percent. Sentences are harsh, prisons are overcrowded, life inside is dangerous, and rehabilitation programs are ineffective. Looking not only to court records but to works of philosophy, history, and literature for illumination, Robert Ferguson, a distinguished law professor, diagnoses all parts of a now massive, out-of-control punishment regime. “If I had won the $400 million Powerball lottery last week I swear I would have ordered a copy for every member of Congress, every judge in America, every prosecutor, and every state prison official and lawmaker who controls the life of even one of the millions of inmates who exist today, many in inhumane and deplorable conditions, in our nation’s prisons.” —Andrew Cohen, The Atlantic “Inferno is a passionate, wide-ranging effort to understand and challenge…our heavy reliance on imprisonment. It is an important book, especially for those (like me) who are inclined towards avoidance and tragic complacency…[Ferguson’s] book is too balanced and thoughtful to be disregarded.” —Robert F. Nagel, Weekly Standard

"What if American Studies is defined not so much in the pages of the most cutting-edge publications, but through what happens in our classrooms and other learning spaces?" In Teaching American Studies Elizabeth Duclos-Orsello, Joseph Entin, and Rebecca Hill ask a diverse group of American Studies educators to respond to that question by writing chapters about teaching that use a classroom activity or a particular course to reflect on the state of the field of American Studies. Teaching American Studies speaks to teachers with a wide range of relationships to the field. To start, it is a useful how-to guide for faculty who might be new to, or unfamiliar with, American Studies. Each author brings the reader into their classes to offer specific, concrete details about their pedagogical practice and their students' learning. The resulting chapters connect theory and educational action as well as share challenges, difficulties, and lessons learned. The volume also provides a collective impression of American Studies from the point of view of students and teachers. What primary and secondary texts and what theoretical challenges and issues do faculty use to organize their teaching? How does the teaching we do respond to our institutional and educational contexts? How do our experiences and those of our students challenge or change our understanding of American Studies? Chapters in this collection discuss teaching a broad range of materials, from memoirs and novels by Anne Moody and Octavia Butler, to cutting-edge cultural theory, to the widely used collection Keywords for American Cultural Studies. But the chapters in this collection are also about dancing, eating, and walking around a campus to view statues and gravestones. They are about teaching during the era of Donald Trump, of Black Lives Matter, about giving up authority in the classroom, about teaching in the South, in New England, in the Midwest, and for ten-minute intervals at a cooking school in New Jersey. Teaching American Studies is both a new way to think about American Studies and a timely collection of effective ways to teach about race, gender, sexuality, and power in a moment of political polarization and intense public scrutiny of universities.

This is the first monograph devoted to the emerging Cuban conceptualist, Raul Cordero, a prolific polyglot whose photographs, videos, installations, drawings and paintings refute an absolute narrative.

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.
The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
*The Glossary is back!
*Learn how to build a TV/cable/radio/Internet audience
*Understand streaming media as a powerful promotion tool

"What if American Studies is defined not so much in the pages of the most cutting-edge publications, but through what happens in our classrooms and other learning spaces?" In Teaching American Studies Elizabeth Duclos-Orsello, Joseph Entin, and Rebecca Hill ask a diverse group of American Studies educators to respond to that question by writing chapters about teaching that use a classroom activity or a particular course to reflect on the state of the field of American Studies. Teaching American Studies speaks to teachers with a wide range of relationships to the field. To start, it is a useful how-to guide for faculty who might be new to, or unfamiliar with, American Studies. Each author brings the reader into their classes to offer specific, concrete details about their pedagogical practice and their students' learning. The resulting chapters connect theory and educational action as well as share challenges, difficulties, and lessons learned. The volume also provides a collective impression of American Studies from the point of view of students and teachers. What primary and secondary texts and what theoretical challenges and issues do faculty use to organize their teaching? How does the teaching we do respond to our institutional and educational contexts? How do our experiences and those of our students challenge or change our understanding of American Studies? Chapters in this collection discuss teaching a broad range of materials, from memoirs and novels by Anne Moody and Octavia Butler, to cutting-edge cultural theory, to the widely used collection Keywords for American Cultural Studies. But the chapters in this collection are also about dancing, eating, and walking around a campus to view statues and gravestones. They are about teaching during the era of Donald Trump, of Black Lives Matter, about giving up authority in the classroom, about teaching in the South, in New England, in the Midwest, and for ten-minute intervals at a cooking school in New Jersey. Teaching American Studies is both a new way to think about American Studies and a timely collection of effective ways to teach about race, gender, sexuality, and power in a moment of political polarization and intense public scrutiny of universities.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

An exploration of the applications of linguistics (including both psycholinguistic and sociolinguistics perspectives) to clinical research in the field of communication disorders. This will interest graduate and postgraduate speech-language pathologists and applied linguists as well as psychologists and neuropsychologists.

Robert A. Ferguson investigates the nature of loneliness in American fiction, from its mythological beginnings in Rip Van Winkle to the postmodern terrors of 9/11. At issue is the dark side of a trumpeted American individualism. The theme is a vital one because a greater percentage of people live alone today than at any other time in U.S. history.

The many isolated characters in American fiction, Ferguson says, appeal to us through inward claims of identity when pitted against the social priorities of a consensual culture. They indicate how we might talk to ourselves when the same pressures come our way. In fiction, more visibly than in life, defining moments turn on the clarity of an inner conversation.

"Alone in America" tests the inner conversations that work and sometimes fail. It examines the typical elements and moments that force us toward a solitary state failure, betrayal, change, defeat, breakdown, fear, difference, age, and loss in their ascending power over us. It underlines the evolving answers that famous figures in literature have given in response. Figures like Mark Twain s Huck Finn and Toni Morrison s Sethe and Paul D., or Louisa May Alcott s Jo March and Marilynne Robinson s John Ames, carve out their own possibilities against ruthless situations that hold them in place. Instead of trusting to often superficial social remedies, or taking thin sustenance from the philosophy of self-reliance, Ferguson says we can learn from our fiction how to live alone."

The sociology of race relations in America typically describes an intersection of poverty, race, and economic discrimination. But what is missing from the picture--sexual difference--can be as instructive as what is present. In this ambitious work, Roderick A. Ferguson reveals how the discourses of sexuality are used to articulate theories of racial difference in the field of sociology. He shows how canonical sociology--Gunnar Myrdal, Ernest Burgess, Robert Park, Daniel Patrick Moynihan, and William Julius Wilson--has measured African Americans' unsuitability for a liberal capitalist order in terms of their adherence to the norms of a heterosexual and patriarchal nuclear family model. In short, to the extent that African Americans' culture and behavior deviated from those norms, they would not achieve economic and racial equality. Aberrations in Black tells the story of canonical sociology's regulation of sexual difference as part of its general regulation of African American culture. Ferguson places this story within other stories--the narrative of capital's emergence and development, the histories of Marxism and revolutionary nationalism, and the novels that depict the gendered and sexual idiosyncrasies of African American culture--works by Richard Wright, Ralph Ellison, James Baldwin, Audre Lorde, and Toni Morrison. In turn, this book tries to present another story--one in which people who presumably manifest the dys-functions of capitalism are reconsidered as indictments of the norms of state, capital, and social science. Ferguson includes the first-ever discussion of a new archival discovery--a never-published chapter of Invisible Man that deals with a gay character in a way thatcomplicates and illuminates Ellison's project. Unique in the way it situates critiques of race, gender, and sexuality within analyses of cultural, economic, and epistemological formations, Ferguson's work introduces a new mode of discourse--which Ferguson calls queer of color analysis--that helps to lay bare the mutual distortions of racial, economic, and sexual portrayals within sociology. A hard-hitting look at the regulation of sexual difference and its role in circumscribing African American culture.

Written by a renowned literary critic and legal historian, Practice Extended illuminates the intricacies of legal language and thought and the law's relationship to society, literature, and culture. Robert A. Ferguson details how judicial opinions are written, how legal thought and philosophy inform ideas, and how best to appreciate a courtroom novel. With chapters touching on a wide range of subjects, including immigration, eloquence, the U.S. Constitution, and the Supreme Court case over James Joyce's Ulysses, Practice Extended provides an ambitious argument for the importance of language in law and a much-needed analysis of the often vexed relationship between law and literature. Ferguson challenges the notion of law as a hermetic enterprise only accessible to experts. He reveals the discipline's relationships to history, religion, philosophy, psychology, anthropology, and the visual arts, offering a rich account of how the law has shaped and has been shaped by communal thought. He also recognizes the critical role of literature and other outside views in showcasing the social problems that law takes up. Practice Extended reflects Ferguson's crucial role as a pioneer in developing the field of law and literature. His writing reminds us of the need for a critical approach to the law that draws on the insights of literature to better understand political and legal history and the documents, laws, and arguments that shape our present. At the same time, this volume also showcases the ways in which the law has been integrated into works of literature, from Billy Budd to contemporary courtroom thrillers.

Whether unemployed, under-employed, under-skilled, looking to change careers, or simply in search for a better opportunity, it may be time for you to consider a new approach to managing your career. What about a God-centered approach to your career development? Marketing You: Be STRATEGIC focuses on real-life strategies for managing your career, built on a foundation of prayer, faith, and action.
" Think of your career as a business, and think of yourself as the CEO of that business. "
The key is to manage your career in a planned, deliberate way. If managed properly, every single move you make should bring you one step closer to your personal definition of success.
Marketing You: Be Strategic will teach you the 9 characteristics that an effective career plan should possess and techniques to strengthen your career development strategy.
Ready? Get Set. Let's Be STRATEGIC

"Study Abroad Europe: A Workbook of Need-to-Know Topics about the EU and the USA" is for U.S. college students who are preparing to study abroad in Europe. Designed to help students place their study abroad experience in larger contexts by making comparisons between their European host country and the United States. Ideal for students who need to write a host country project as part of their study abroad application. More than 20 essential topics are covered, ranging from geography, people, education and political systems, to energy and the environment, heath care, taxation, work and retirement. More than 50 questions serve as direction for independent research papers, class presentations or host country projects which students can complete before, during or after their study abroad experience. FREE SAMPLE CHAPTERS are available at the website for this workbook. See "More about the Author" below for the website address.